For executives under relentless pressure to innovate and deliver, traditional advice often falls short. The difference lies in a partner who works alongside you to create strategic clarity, harness technology, and address the most critical factor: your ability to embrace change.
With unique expertise in strategic transformation, grounded in technology and human insight, I challenge assumptions and empower leaders to inspire collaboration, navigate complexity, and drive lasting value.
Lead with openness and confidence, transforming challenges into opportunities to shape the future in which you thrive
Unlock deeper understanding of market dynamics and technology to position your company for investment and success
Ignite and activate the full potential of individuals, working together to build a winning future
Louisa brings a wealth of experience from renowned global organizations, including Moët Hennessy, Diageo, Maersk, and Google, including from partnering with some of Google's largest customers on their business transformations. Through her board positions—shaping society through business at Copenhagen Business School and contributing to investment strategies at Private Equity firm CataCap—she broadens her expertise to encompass investment strategies, deal assessment, and value creation.
She has consistently delivered transformative results for businesses: doubling profits, launching billion-dollar products, empowering over 80,000 employees to reach new market positions through cultural change, and significantly increasing technology ROI through AI-driven operational optimization.
With a sharp, constructively challenging, and energizing approach, Louisa empowers leaders to translate vision into clear ambition—driving accountability, motivation, and a winning culture that fuels sustained growth and investment success.
Personalized advisory and strategic partnering to navigate transformation, enabling you to embody change in a way that inspirers followership and drive impact.
Engagement of your organisation with perspective and passion to deliver stronger results.
MAERSK
Working with Louisa challenged all my conventional thinking. Our debates didn't just challenge assumptions, they sharpened our strategic focus, and set our business up for sustainable success
Source Upon Request
You have helped me identify key risks that could impact our long-term growth. We're performing well, but now is the time to act decisively and secure our future.
Thank you.
GOOGLE CUSTOMER
Lifting my perspective to the dialogues we had helped me make sense of decades of experience and leadership coaching, in order to not just catch up but to define our future to win
WHY SHOULD YOU TRUST?
As an executive balancing the needs of countless stakeholders, the demands on your time and attention are relentless—but in today's tech-enabled world, it's strategic clarity and human insights that truly set you apart.
Having experienced first-hand the drivers of transformation, maximizing technology potential, and human change, I support you in futureproofing your strategic direction by anticipating market shifts, envisioning the value of your future proposition, validating what it takes to sustain and grow your position, and building a learning and venturing organization that embraces the challenges ahead.
As your trusted advisor and confidante, I provide unwavering support while constructively challenging you to reach new heights. Let's unlock your full potential and build a future that reflects your deepest ambitions.
FUELING ENERGY
Driving change is not just about the facts and information.
Sharing the context, motivating teams to see the potential, guiding steps to empower contribution and importantly inviting them on the journey is essential for success.
With years of experience of engaging audiences and generating energy through story telling and passion, we are happy to help you bring the story to life throughout your organisation. From intimate groups of two to large audiences of 8000, we create experiences that touch both minds and hearts -whether through keynotes or more active, hands-on workshops.
In a world of accelerating change, fueled by technology and shaped by human connection, this book is your catalyst.
This book is an inspirational resource for business transformation and strategy, grounded in real-world experience from the halls of Moët Hennessy, Diageo, Maersk, Google and its customers. But it's also an invitation to explore the human side of change, the challenges and opportunities it presents, and the keys to leading with courage and compassion.
Through intimate stories and insightful reflections, you'll gain fresh perspectives and challenge your assumptions. You'll uncover the often-overlooked reasons why so many transformations fail, and discover a path to sustainable success.
Whether you're a seasoned executive or a rising leader, this book provides strategic insights and invites deep reflection on the human side of leadership.
Through sharp insights and empowering perspectives, it helps readers recognize key patterns, navigate complexity, and expand their thinking—ultimately enabling them to reframe opportunities, and step into their future with conviction and confidence.
Louisa Loran has for decades contributed to the conversations shaping business, technology, and leadership in meeting rooms, but also occationally offers insight wider on bridging strategic direction with human understanding.
Financial Times– On how AI and data transparency can strengthen one of the world’s most fragile and vital systems: supply chains—balancing long-term sustainability with immediate business impact. Read article
Transform Talks Podcast– On leading systemic change through empathy, breaking down data silos, and enabling real transformation across industries. Listen here
Academic Publications– Featured in the DBLP Computer Science Index for work at the intersection of digital infrastructure, leadership, and business reinvention.
Tech Awards– On stage with marketing effectiveness expert Peter Field, discussing how diversity, courage, and technology shape future-ready organizations. Watch here
Leadership Profile– Featured in business journal for rethinking global leadership models—proving how trust, flexibility, and strategic clarity can drive performance from anywhere. Read article
For press Inquireries, please contact Madison.scheuer@smithpublicity.com
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